Sponsorship is great for building awareness – Here’s why…
Sponsorship is not an untenable cost, it is one of the most cost-effective investments in PR you can make that permits you to differentiate your company from your competitors. If your business shows an ethical commitment to the community as a whole, it is highly likely that potential customers will take that into consideration when making their purchasing decisions.
Customers sub-consciously make purchasing decisions based on ‘perceived ethics’, and will gravitate more towards companies that promote a reputation of ‘caring’ whether locally, nationally or globally – whether this is towards its staff, customers or the environment. It is perceived as being a more influential tool for increasing brand awareness, which helps to generate consumer preference and foster brand loyalty.
Furthermore, sponsorship can get your brand in front of some of the most influential people in the area and showcase the benefits of your products and services through the networking opportunities that sponsorship packages offer over other forms of marketing. In other words, sponsorship is a great investment in marketing – even permitting you to compete more effectively against firms that may have much larger advertising budgets.
We invite you to be associated with the most inspirational event for women in Peterborough and to join companies already committed to supporting Women Leaders in 2017 by sponsoring an award. Supporting Women Leaders (which is a registered charity) will not only provide your business with a convenient and cost effective form of advertising, it can genuinely build your brand through positive association. i.e. supporting and rewarding women in the workplace or local community.
Call us today to book a sponsorship package and confirm your association with one of the most inspiring, emotional, but uplifting events in the Peterborough social calendar. If you have not yet saved the date, the awards are being held at the Arena, Showground Peterborough on Friday 10th November 2017.